From Land
to Legacy
The BirdDog Story
How a simple idea to connect people and land became a movement for stewardship, legacy, and purpose.
BirdDog was founded on a simple idea: land should work for the people who love it.
When co-founders Jonathan Lusk and Taylor Jackson started BirdDog in 2022, they weren’t chasing a trend—they were solving a problem they lived. Jonathan, a former Goldman Sachs wealth manager raised in rural North Texas, saw families struggling to hold onto the land that defined them. Taylor, a builder and outdoorsman, just wanted a way to book a hunt without endless phone calls and guesswork. Together, they built BirdDog to make land ownership simpler, more transparent, and more rewarding.
What began with a handful of hunts has grown into a movement. Based in Chappell Hill TX, BirdDog now helps landowners across the country discover new ways to steward and sustain their properties through what we call conservation capitalism—the belief that doing good for the land and doing well financially can be the same thing.
We connect landowners with tools and opportunities that generate real income—hunting, farming, Section 180 tax optimization, carbon, insurance, and more—so that caring for the land also means strengthening a family’s future.
Our name comes from the loyal, instinctive hunting dog that points the way for others to succeed. Founder & CEO Jonathan Lusk began his finance career at Goldman Sachs in 2011. Following his time working for Wall Street, Jonathan launched his own finance company.
That’s how we see our work: steady, focused, and committed. We’re guiding people toward what they can’t see, towards what’s possible. Every landowner, every ranch, every acre represents potential waiting to be revealed—and we exist to help find it and bring it to life.As a proud alumnus of Texas A&M University and Rice University’s MBA program, he has since expanded his entrepreneurial portfolio to include BirdDog—an AgTech startup that helps landowners generate revenue through tax optimization, farming, hunting, and other legacy-building opportunities.
Our mission is to bridge the gap between complexity and clarity, between opportunity and action. By combining data, technology, and experience, we make it easier for landowners to see their property for what it truly is: not just soil and fences, but a living legacy.
We believe true ownership isn’t about possession—it’s about partnership with the land, and the responsibility that comes with it.Founder & CEO Jonathan Lusk began his finance career at Goldman Sachs in 2011. Following his time working for Wall Street, Jonathan launched his own finance company.
At BirdDog, we lead with instinct, serve with integrity, and work with devotion to every landowner who trusts us to help them write the next chapter of their story. Because land is more than an asset—it’s a bond between generations, a reflection of hard work and hope, and a promise to the future.
Join Us
Whether you’re a landowner looking to maximize your property’s potential or an adventurer seeking your next great memory, BirdDog is here to help you put your land—or your passion—to work. Together, we’re redefining what’s possible in the great outdoors.
Private Property Hunting Experiences
BirdDog connects hunters with exclusive access to private properties, offering high-quality and abundant game, all-inclusive amenities, and unique outdoor adventures tailored to every skill level. Explore one-of-a-kind hunts, designed for those who seek unforgettable moments in the field.
